market Analysis

  Market Overview The global bath and shower products market has witnessed a steady growth over the past few years. This is owing to rising purchasing power of the consumers and increasing product launches by several manufacturers in this industry. Furthermore, several manufacturers are adopting an omni-channel distribution approach for their products, in order to broaden their consumer base. This has also shown a positive growth trajectory for demand for such products. Countries in emerging economies such as India, China, Japan, Brazil, and Mexico are expected to exhibit high demand for bath and shower products on account of rising demand for bath and shower products with multiple benefits such as skin nourishment, skin repair, and moisture therapy among others coupled with improvement in the standard of living of the consumers. Moreover, high competition in this industry has led to adoption of several strategies by market players, such as frequent product launches and lucrative promo

  Market Overview Lingerie is the inner clothing worn by women comprising one of the most basic needs and providing comfort as well as fashion. The common materials used to manufacture lingerie include cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward wearing lingerie with precise look and measurements. Therefore, companies are focusing on launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides enhanced support and comfort. The growth of this market is attributed to the growing e-commerce sector, which includes shopping websites. This in turn, is influencing major players to focus on enhancing their business via online stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation, entered into an agreement to acquire True&Co., an online lingerie retailer. The online retailer uses a fit qu

  Market Overview Drying is a process in which moisture or water content is removed from food products up to a desired level. Removal of moisture improves the shelf life of food by preserving its nutritive value. Changing consumer trends in terms of type of food consumed and the adoption of on-the-go eating habits is expected to boost demand for dried foods. Currently, the major product categories in the market are meat, fruits & vegetables, and dairy products. Research on drying of other products such as eggs, instant coffee, and fish could open up new avenues for future market growth. Key drivers of the market are increasing acceptance of processed food in regular diet and technological improvements such as emergence of hybrid drying technologies. Continuous research on application of dried food in various end-use applications such as pharmaceuticals and healthcare will boost market demand. For example, dried plum is proven to be effective for bone protection in osteoporosis dise

  Market Overview Sheet face masks are gaining popularity among young as well as aged people across the world. Sheet face masks are manufactured using a variety of materials such as cotton, micro-fibers, hydrogels, clay, and charcoal. Its applications include moisturizing, nourishing, anti-wrinkle, and anti-fatigue, among others. The type of face mask depends on the purpose. For instance, hydrogel masks are used for moisturizing, whereas bio-cellulose masks are mainly used to treat severe burns or wounds.  Changing environmental conditions affects facial skin nature and leads to problems such as dry skin, wrinkles, and acne among young population. This in turn is boosting demand for sheet face masks and other personal care products. According to World Bank 2016 Report, 4.869 billion people were reported to be in the age group of 15 to 64 years. Also, shifting consumer preference towards bio-based products is an immense opportunity for sheet face masks manufacturers, raw material suppli

  Market Overview Offshore wind energy is the technology used to generate electricity by wind using wind turbines constructed near the coastline of oceans and lakes. Offshore wind energy offers various advantages such as generation of energy from renewable sources. The energy is generated at higher speed on offshore as compared to onshore, which positively impacts the market growth. The offshore wind energy market is driven by increasing demand for renewable sources in power generation. Increasing energy consumption and rise in environmental concerns regarding depletion of natural resources are major factors increasing demand for renewable sources in power generation. For instance, according to the Electronic Industries Alliance (EIA) organization, the total world energy consumption is expected to increase from 575 quadrillion British thermal units (Btu) in 2015, to 736 quadrillion Btu in 2040, which is an increase of 28%. Therefore, increasing energy consumption is propelling demand f

  Market Overview Alcohol ingredients are specialty ingredients, including yeast, flavors & salts, enzymes, and colors, which are majorly used in the fermentation of plant-derived carbohydrate materials such as fruits, vegetables, berries, and grains in order to produce alcoholic beverages as well as a variety of food applications. Rising consumption of alcoholic beverages is one of the key factors boosting the demand for alcohol ingredients. According to Coherent Market Insights, France recorded the highest per capita consumption of whiskey, accounting for 2.36 liters in 2014. Uruguay was placed second, with a per capita consumption of 1.85 liters, while the U.S. ranked third with 1.32 liters. Furthermore, the South Asian Nations consumed over 1.8 billion liters of whiskey in 2015. These countries are majorly responsible for the high demand for alcohol ingredients. Additionally, rising young adult demographic and rising purchasing power of consumers are major factors boosting the

Market Overview Hair care products help nourish and protect hair, further enhancing its quality and texture. It provides treatment for split ends, dandruff, and weak and dehydrated hair among various other hair problems. Increasing hair problems among consumers is growth of the global hair care products market. Increasing number of manufacturers are launching new products to reduce hair problems. For instance, in January 2017, Unilever plc launched Dove DermaCare Scalp Anti-dandruff Shampoo. Hair care may involve cleaning, repairing, coloring or styling of hair. Demand for hair care products is increasing due to growing hair and scalp problem such as dandruff and hair loss. Growing e-commerce industry is also fuelling growth of the global hair care products market. According to the U.S. Census Bureau, total e-commerce sale of health aids and beauty aids, which includes cosmetics, personal care products, and healthcare items accounted for US$ 19,112 million in 2014, which increased to U

  Market Overview Gems and jewelry consists of various jewelries that are made out of gold, platinum, gemstones, and others. Gems and jewelry is one of the fastest growing markets, as it holds customary values in several cultures across the globe. Several leading companies are aiming on investing in the marketing, advertising, and launching of new showrooms for increasing publicity and expanding their presence in the market. For instance, in 2017, Kalyan Jewelers planned to invest US$ 75 million to add 15 new showrooms to their on-going expansion in Eastern and Northern regions of India. The major drivers of this market include growing demand for crafted premium jewelry and precious gems. According to World Gold Council, the demand for gold jewelry has increased by around 3% in the final quarter of 2017 from its third quarter. Furthermore, changing consumer preferences towards light weight handcrafted jewelry is boosting growth of the market. For instance, The World Gold Council, in 20

Market Overview E-cigarettes majorly include nicotine, propylene, glycol, glycerin, and flavorings in liquid form that gets vaporized. They are made up of a cartridge, a battery, e-liquid and an atomizer that heats up ingredients in cartridge that creates a vapor inhaled by the consumer. They are tobacco free and do not produce any combustion, smoke, and odor. E-cigarettes function similar to normal cigarettes with visible vapor and an LED light produced when the user draws on an e-cigarette, E-cigarettes tend to offer a  sensation (nicotine hit)  similar to conventional tobacco cigarettes. According to the US Food and Drugs Administration (FDA), e-cigarettes convert the chemicals such as nicotine into an aerosol that is inhaled by the user. Increasing health awareness regarding the use of cigarettes, adoption of eco-friendly products, and the tax hike of regular cigarettes are the factors contributing to growth of the e-cigarettes market. In July 2013, the World Health Organization (W