Lingerie Market Key Players, Industry Share, Competitive Landscape Forecast To 2027

 Market Overview

Lingerie is the inner clothing worn by women comprising one of the most basic needs and providing comfort as well as fashion. The common materials used to manufacture lingerie include cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward wearing lingerie with precise look and measurements. Therefore, companies are focusing on launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides enhanced support and comfort.

The growth of this market is attributed to the growing e-commerce sector, which includes shopping websites. This in turn, is influencing major players to focus on enhancing their business via online stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation, entered into an agreement to acquire True&Co., an online lingerie retailer. The online retailer uses a fit quiz to recommend bras and other intimates that will best fit the responding consumer.


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Market Dynamics

Growing preference of women towards products such as shapewear and bras, to help maintain a positive look and enhance the aesthetic appeal of the body, is expected to boost growth of the lingerie market. Moreover, increasing number of women participating in fitness-related activities such as marathon, gym, and other sports, is further expected to increase the demand for products such as sports bras, thereby fueling overall growth of the lingerie market.

Lingerie Market Taxonomy:

On the basis of product type, lingerie market is segmented into:

  • Bras

    Knickers & Panties

    Lounge Wear

    Shape Wear

    Others

On the basis of distribution channel, lingerie market is segmented into:

  • Online Stores

    Hypermarket

    Supermarket

    Specialty Stores

    Others


Major players operating in the global lingerie market include LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.

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