Hair Care Products Market Statistics and Research Analysis Released in Latest Industry Report 2025





Market Overview

Hair care products help nourish and protect hair, further enhancing its quality and texture. It provides treatment for split ends, dandruff, and weak and dehydrated hair among various other hair problems. Increasing hair problems among consumers is growth of the global hair care products market. Increasing number of manufacturers are launching new products to reduce hair problems. For instance, in January 2017, Unilever plc launched Dove DermaCare Scalp Anti-dandruff Shampoo.

Hair care may involve cleaning, repairing, coloring or styling of hair. Demand for hair care products is increasing due to growing hair and scalp problem such as dandruff and hair loss. Growing e-commerce industry is also fuelling growth of the global hair care products market. According to the U.S. Census Bureau, total e-commerce sale of health aids and beauty aids, which includes cosmetics, personal care products, and healthcare items accounted for US$ 19,112 million in 2014, which increased to US$ 21,469 million in 2015, in the U.S. Synthetic ingredients such as methyl paraben and ethyl paraben among others in hair care products are associated with side effects such as allergic reactions. This in turn, poses as a major restraint to growth of the global hair care products market.

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Market Dynamics

Among product type, the shampoo segment holds a dominant position in the global hair care products market, owing to its easy-to-use and easy-to-rinse nature, offering minimum hair damage, good fragrance, and hair damage repair. Among regions, Asia Pacific held the largest market share of 43.45% in 2016, followed by Europe and North America. The growing demand for hair care products in Asia Pacific is attributed to lucrative demand for premium hair care products. According to the U.S. Department of Commerce, per capita spending on cosmetics was highest in Japan, followed by South Korea, the U.S., and France. Per capita spending on cosmetics in Japan, South Korea, and U.S. in 2014 accounted for US$ 174, US$ 171, and US$ 139, respectively.

Detailed Segmentation:

  • Global Hair Care Products Market, By Product Type:

    • Shampoo

      Conditioner

      Serum

      Colorants

      Sprays

      Oil

      Gels

      Others

  • Global Hair Care Products Market, By Distribution Channel:

    • Online

      Supermarkets

      Hypermarkets

      Specialty Store

      Convenience Stores

      Others

Key players operating in the global hair care products market include Unilever plc, Procter Gamble Co., L’Oreal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd., Combe Incorporated, and Henkel Corporation.

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